The little things and the "Mediterranean way of life"

The summer's new tv-ad has just been aired! Estrella Damm put forth its new advert "The little things" in an effort to promote the Mediterranean life-style (and its beer). This is the second year it has taken on this short-film format and also the second time that the chosen set for shooting has been the island of Mallorca.

"Those little things" with Jean Reno and Laia Costa directed by Alberto Rodríguez. Music by Ramon Mirabet "Those litlle things".

Now that you've seen it... We're going to explain you how to go about enjoying the Estrella Damm kind of holiday in Mallorca and enjoy the little things that make the island a place from the movies (or movie short in this case).

1. Eat up Mallorca

Jean Reno y Laia Costa spend most of their time in ad eating: ensaïmadas, potato omelettes, red prawns from Mallorca, a nice arròs de peix... The Mediterranean diet is among the healthiest in the world, so neither you nor the characters in the advert need worry about any extra calories.

It's in the mediterranean DNA to share the food and eat it with your hands. Dont be shy, enjoy it!

2.Let yourself be advised

You don't need tour guide like Laia Costa, you'll likely be fine by having some short chats with some Mallorquins, you may even be all set with some of the advice in our blog, the important thing is that you let yourself be steered: Who could know Mallorca better than Mallorquins themselves? It is they who know where the most breath-taking beaches are to be found, the best restaurants, etc.

If you follow the advice of a Mallorcan citizen you will enjoy incredible beaches as Cala Tuent in Escorca.

3. Let yourself be swept up by Mallorca

Let yourself be swept up by Mallorca, by the Mallorquins, by the "Mediterranean way of life"... Enjoy a holiday in which you don't stop doing those things you like best but also the things you have never tried before: diving tours, beach pick-nicks, never-ending coffee and dessert chat...

Life only surpise you when you say "yes" to live.

4. Enjoy the little things

What are the little things in life? These incredible views or the person with whom you are enjoying them? The little things are all those that make life great and since it couldn't be another way, they can't be bought, packaged or left for another time...

The little things are like a fresh beer after work: indescriptible.